Jenike & Johanson is a global engineering and consulting firm specializing in bulk solids handling, helping industries from pharmaceuticals to mining design safer, more efficient systems for storing, processing, and transporting powders and bulk materials. Their work involves deep expertise in physics, materials science, and custom engineering at industrial scale.
The Challenge
Jenike & Johanson are global authorities in their field, but their digital presence undersold the depth of expertise behind the work. The previous website was structured around services rather than outcomes, made it difficult for prospective clients to understand which engineers to talk to about their specific problem, and didn't communicate the firm's decades of accumulated authority. They needed a website that matched the technical seriousness of the work while remaining accessible to non-engineering decision-makers.
Our Approach
We ran a discovery sprint with the J&J leadership team and several active clients, mapping how procurement decisions actually happen in their industries. The pattern: a technical specialist identifies a problem, brings in procurement, and procurement screens vendors based on credibility signals, case studies, capabilities, and authority markers. The website needed to serve both audiences simultaneously, with technical depth reachable in one click and credibility signals visible everywhere.
Design & Build
The new site organizes content around industries served and bulk-handling challenges, with technical documentation accessible alongside accessible business-level summaries. Case studies became a primary navigation tier, each one a detailed demonstration of methodology, results, and the engineers involved. Visual identity respects the technical nature of the work while introducing modern editorial pacing: clean typography, generous space, and photography that shows the scale and precision of real engineering. Performance was prioritized, engineers and procurement teams often work over corporate networks where bloated marketing sites simply don't load.
The Outcome
Page speed improved 48%. Bounce rate dropped 23%. Conversion rate moved from 4.2% to 5.9% within months of launch. Most importantly, lead quality improved, the new website filters and qualifies prospects before they reach the contact form, so the engineers spend more time on real opportunities and less time on tire-kickers. The CMO's words: "Thanks to the redesign, we've seen a steady 60% increase in leads."
