About CR38 Agency.
We design high-converting websites, build custom mobile apps, and craft brand identities that drive real business growth. An independent digital agency delivering 180+ projects across 12+ countries for companies like NASCAR, Puma Energy, and Bang & Olufsen.
Strategy-first digital agency based in Florianópolis, Brazil — serving clients worldwide with senior-level website design, app development, and branding services.
Independent agency,
global reach.
Founded in 2018 in Florianópolis, Brazil, CR38® has delivered 180+ projects across 12+ countries, working remotely with clients in the U.S., Canada, U.K., and Europe. Our practice is lean by design — senior craft, fast turnaround, and direct accountability.
CR38® is an independent digital agency founded by Carlos Roese, a Senior UX/UI Designer with 18+ years of experience designing digital products for global brands. We design websites, mobile apps, and brand identities for ambitious companies that want measurable business outcomes from their digital presence.
Carlos Roese
Founder & Senior UX/UI Designer
Designing user-centered digital products since 2007. Today he serves as Head of Design at Digital Silk, a Miami-based agency where he leads a team of 15+ designers delivering 50+ projects per year for Fortune 500 and high-growth clients including Puma Energy, NASCAR, Rollink, Bang & Olufsen, and Xerox.
Built on principles,
not templates.
Strategy first, always
Beautiful work that doesn't move business metrics is decoration. Every project starts with the question: what business outcome are we designing toward?
No templates. No shortcuts
Every website, every brand, every app is custom-crafted from research and strategy. Off-the-shelf solutions create off-the-shelf results.
Senior craft, lean overhead
No junior layers, no project managers translating between you and the work. You talk directly to the people designing your product.
AI-augmented, human-led
We use modern tooling and structured automation to ship faster and iterate more. The judgment is human; the speed is AI-enabled.
Measurable outcomes
We track real metrics. Recent client outcomes include +63% engagement, +27% organic traffic, 5x revenue growth, and 81% conversion rate increase.
Website Design.
Custom website design and development for ambitious brands. We blend strategy, design, and engineering to ship websites that win awards and drive measurable results.
Web & Mobile Apps.
Custom web and mobile app design and development for SaaS platforms, e-commerce, fintech, and enterprise tools. Built for startups and scaling businesses.
Brand Identity Design.
Strategic brand identity design, logos, naming, visual systems, guidelines, and rebrands, for companies that want to stand out and stay memorable.
Product Innovation.
Product strategy, MVP design, rapid prototyping, and user validation for founders and product teams who need to ship faster, test smarter, and outpace the competition.
